Pirmas „Bing’o“ mėnuo
„Microsoft“ nuotr.
Kiek daugiau nei prieš mėnesį pasaulis išvydo naują paieškos variklį - „Bing”. Tai kompanijos „Microsoft”gelbėjimosi ratas internetinių paieškos sistemų jūroje, kurioje iki šiol dominuoja „Google”. Įdomu ar pavyko naujam produktui rasti savo vietą po saule? Skaičiai sako - „taip”.
„Microsoft” ilgą laiką su pavydu žiūrėjo, kaip „Google” susižeria milžiniškus pinigus už kontekstinę reklamą. Kompanijos vykdomasis direktorius Steve’as Ballmeris tiesiog ėjo iš proto, kad jam nepavyksta pasiimti bent kiek didesnės tų pinigų dalies. Tačiau paskutinis, jau trečias, „Microsoft” bandymas konkuruoti su paieškos internete lydere, atrodo, yra sėkmingiausias iš visų buvusių.
„Newsweek” rašo, kad tyrimų kompanijos „StatCounter” duomenimis per paskutinį mėnesį „Microsoft” priklausanti paieškos internete rinkos dalis JAV išaugo nuo 7,2 iki 8,23 proc. O liepos 9 d. „Bing” buvo pakilęs ir į antrą paieškos sistemų reitingo vietą. Tądien jis aplenkė „Yahoo!” - 12,9 proc. prieš 10,15 proc.
Nors tai tėra vienos dienos rezultatas, tačiau jis „Microsoft” turėjo atnešti optimistines nuotaikas.
Kartu su „Bing” pasirodymu atgijo ir kitų „Microsoft” produktų naudojimas. Tokią tendenciją „Microsoft” Interneto auditorijų verslo grupės vadovė Danielle Tiedt komentuoja atsargiai: „ Mes dar nešauname šampano, bet esame atsargiai optimistiški”, - sako ji.
Nepaisant išaugusio susidomėjimo „Bing” paieškos sistema, ji bei „Yahoo!” paieškos variklis dar labai atsilieka nuo „Google”, kurios užimama JAV paieškos internete rinkos dalis siekia 70 proc.
Matant tokius skaičius ir žinant, kad didelę pirmojo „Bing” mėnesio vartotojų dalį sudarė smalsuoliai, panūdę išsiaiškinti kaip gi veikia naujas produktas, kyla pagrįstos abejonės dėl „Microsoft” naujo produkto ateities. Ji gali būti panaši į „Cuil” - staigus sužibėjimas ir kritimas.
Tačiau šiuo atveju yra vienas „bet”. Nors ir neįprasta, tačiau užkietėję informacinių technologijų fanai „Bing’ui” nepagailėjo gerų žodžių. (Neįprasta todėl, kad iki šiol nauji „Microsoft” produktai susilaukdavo tik žiaurios kritikos. Pastaroji buvo žarstoma vien dėl to, kad produktai buvo „Microsoft” darbo vaisiai.)
Prie technologijų mėgėjų prisidėjo ir įtakinguose leidiniuose pasirodžiusios teigiamos „Bing’o” apžvalgos. Pavyzdžiui, „The NY Times” ir „The Wall Street Journal“. Ar dėl to „Bing” taps vartotojams patrauklesniu? Galbūt - nekantriai laukiam tolesnių rezultatų.
Komentaras
Dar dirbdamas „Naujoje komunikacijoje” rašiau apie kompanijos „Apple” gebėjimą sukurti ir, svarbiausia, išnaudoti populiarumą bei poreikį. Tačiau tame straipsnyje užsiminiau ir apie kitą populiarumo pusę - kuo populiaresnis esi, tuo labiau tavo vertė ir autoritetas vartotojų akyse krenta. Ir jei „Apple” bei „Microsoft” dvikovoje „blogiečio vaidmuo vis dar atitenka „Microsoft’ui”, tai „Bing” ir „Google” kovos atveju gali būti, kad „Microsoft” produktas taps „geriečiu”. Pirmieji tokio vaidmenų pasiskirstymo ženklai - technologijų ekspertų bei mėgėjų vertinimai. Taigi užimti didelę rinkos dalį ir būti „monopolininku”, iš pirmo žvilgsnio, yra gerai, bet vėliau tokia padėtis gali pridaryti didelių nuostolių.
Gintaras Gimžauskas
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